2015 is here! What do you need to be successful this new year? Here are five areas that I am focusing that I want to share with you:
Tip Number Five: there are a lot of screens
This will come as no surprise if you read any of my blogs but you will know that I’m a huge fan of multi-screen design. If you have not already started creating multi-screen design for phones, tablets and traditional computers then you’re missing out on a huge market. The phrase that has become the dominant phrase for 2014 is responsive web design or RWD. Responsive Web Design refers to creating a single page scales to different screen size. It’s really important as we start seeing huge number of screens entering our lives including new platforms such as television cause and smart watches that we learn more effective ways of creating design that is optimized for the experience.
Tip Number Four: native mobile and mobile web are different
So I’ve been around the block a few years and I’ve seen a lot of trends come and go, one of those was websites back in the 1990s. Was the first thing that we did? We took printed materials such as three-page fliers and put them on the web. Guess what? Those first Web sites stunk! Taking one medium and forcing it into another doesn’t work. The same is true in subtle ways between native applications and the mobile web. A native application is a solution that takes advantage of the hardware, SDKs and features on your smart phone/tablet. Creating a mobile optimized website is something you do need to do because so many of your customers come to your website from a phone or tablet but expect experience to reflect the same kind of content found on a traditional website. The two are not the same. Does this mean you need to choose between having a native app and I mobile optimized website? No, it means you need to have both.
Tip Number three: icons matter
Over the last year has been a growing trend where we use icons to replace images and text to drive action on a site. You will see that happening more and more during 2015. Icons can be used in many ways such as
- Image replacements
- App icons
- Sprite sheets
- CSS styles
Check out the link for icons that Google has released as part of that new Material Design metaphor.
Tip Number Two: use cloud services
To make life easier for yourself use the many great cloud services that are available such as Adobe Creative Cloud, Dropbox and Office 365. These services will make it easier for you to communicate with your customers, build better solutions and deliver apps to a broader range of consumers.
Tip Number One: experiences change
2014 can be seen as a banner year for experience design. Google with the release of material design has finally embraced a concept that Microsoft and Apple have been promoting for several years: design and experience matter! Expect these three companies and many more to refine and extend the science and psychological impact that experience design has when influencing. 2015 is looking to be a truly exciting year as a UX designer.