Today, more than 2.2 billion people connect to the internet from a mobile phone. This number is expected to double by 2020. As a frame of reference, Android is now the most popular Operating System globally and in 2016 more installations of Apple’s iOS 10 were installed than Microsoft’s Windows. It is a mobile world. But there is one problem: do consumers buy from their phones?
A year ago, I would have said a resounding “no”. The facts bore out the statement: people browsed on their phones but did not buy. The perfect storm of technologies had to be put in place to ensure that Mobile Commerce can happen.
That perfect storm has happened. Black Friday for 2016 saw the largest number of online purchases: over $3 Billion. The staggering element to this story is that Mobile accounted for ⅓ of all Black Friday purchases. Yes, that is right, people are buying with their phones.
For Mobile Commerce to be effective and to happen three things needed to be in place:
- Everyone has to have a smartphone. Everyone. This is the foundation.
- Check out technologies need to be easier on the phone than on the PC. Check out Apple Pay, Amazon, and AliPay and you will see that they are all very easy to use. One swipe and you buy your products.
- Social is a key part of buying. Adding in effective social selling and you have a gold mine of opportunity waiting to happen
Expect 2017 to be a breakout year for Mobile Commerce. mCommerce is already a reality in many Asian countries. It will be in the USA, too.