It is incredible to imagine that Apple’s latest version of iOS is now sitting pretty on 3/4 of all active iOS devices. Apple’s iOS was released in September and has seen 12 updates since that release, the more recent being iOS 10.2 (which came with fancy new emoji).
Mobiles sales are on a tear. The 2016 Holiday season saw more than $24 Billion in sales from mobile devices from Nov 1 through Dec 20. This is an incredible number as it accounts for 31% of the $79 Billion spent online. In other words, 1:3 people now buy from a phone vs. a PC. The data is from Adobe’s report that tracks sales for the top 100 online retailers (link).
Key data points include:
- Total Online Sales: $79.2B
- Total Online Sales Growth: 10.7%
- 49 out of 50 days have resulted in over $1B in revenue
- Desktop Share of Sales: 69%
- Smartphone Share of Sales: 21%
- Tablet Share of Sales: 10%
What is stunning is that Mobile accounted for 28% of online sales in 2015 and only 19% in 2014. The trajectory is clear: Mobile will likely hit 33% of online sales in 2017 and 35+% in 2018.
The Challenge for Online Sales
The challenge for retailers is now complicated. On the one hand, you must continue to support traditional PC commerce, but on the contrary, you must also support the emerging trend for mobile commerce. An interesting data point missing from Adobe’s report is the number of sales driven by platforms such as social business. While social commerce, a new channel where the consumer buys from a chat app such as Facebook Messenger, is new to the USA, countries such as China are now masters of social buying.
Digital Commerce Fragmentation will likely be the buzz words that describe online sales over the next few years. How do you plan to address this thorny issue?
The one-page website design is one of the most popular trends in 2016. This trend has eliminated the double sidebars, increased white spaces on the page, and has a different showcase over all. The one-page website design has become very popular. Well ranked companies are using this design. It showcases a product perfectly on the page, but has some minor faults that can be corrected and adjusted.
View of the Page
The one-page design goes from top to bottom. It has a vertical view on the eye.
The multi-page website design has a side to side movement and nowhere to go vertically down the page in the same depth as the one-page design does. So the multi-page web design is known for a more horizontal view.
The one-page web design has the benefit of having everything all on one page. This is perfect for a product showcase and it will please a viewer when getting onto the page as it has everything that they need to see about the website all on one page.
Where it Backfires
Although the one-page design has this great showcase, it goes into some troubled waters when it comes to SEO.
In a multi-page website design a developer creates a Index.php,About.php,Product.php, and Contact.php.
The developer in a multi-page website design has the power and ability to optimize all the pages listed above. So the about.php will have its own description and will get listed on google as the about page of the company website.
In a one-page website design, you can see everything all on one page and there is really no room for optimization there. This is one of the biggest cons for the 1-page web design.
A small fix for the one-page design would be creating different landing pages in a vertical format. This would keep the 1-page design and leave every page for the room to optimize.
Why Some Companies Use It
The 1 Page design is a new trend,but also great for a showcase. Some companies like the effect that it creates when a view gets on their websites. Being that everything is showcased, the meaning of their website will come across very easily. This is one of the main reasons why some companies are still using the 1-page web design.
When going head to head with the 1 page vs the multi-page web design, we have to select the multi-page for proper design along with SEO and the 1 Page design for popularity. Although there are small things that can be done to correct some faulty occurrences on the 1-page design, the multi-page is ultimately better for a website search engine optimization.
About the Author:
After graduating school with a degree in Computer Engineering, he knew that design was his passion.Andy is a pro website designer at www.NTWDesigns.com
The world is going mobile at an astounding pace. The following infographic is using data pulled from the latest Ericsson report. The report highlights current trends with mobile technology and looks to see what the future will bring. One big observation: everyone who can hold a phone will have a phone. The details for the report can be found here: http://www.ericsson.com/res/docs/2015/ericsson-mobility-report-june-2015.pdf
Tip Number Five: there are a lot of screens
Tip Number Four: native mobile and mobile web are different
Tip Number three: icons matter
- Image replacements
- App icons
- Sprite sheets
- CSS styles
Tip Number Two: use cloud services
Tip Number One: experiences change
It’s a brand new Year! Over the last five years we have all seen a massive change in how we use technology in our Digital Lives. We have progressed from PCs, to Social Media, to Devices and we are surrounding ourselves with Internet of Things (watches, health bands, smart carts, connected TVs, smart health and smart homes). Some technologies will be adopted faster than others.
What is clear is that 2015 is the first truly Digital Year. More and more we can capturing and recording everything about our lives. Here are five activities I am going to be doing more of this year to keep engaged with Digital Trends:
#5 – Get A Smart Band
The Internet of Things is upon us. Now is the time to start experimenting. My knee-jerk is to use the new Microsoft Band (it is relatively cheap and loaded with sensors) before investing in a more expensive Android or Apple Watch.
#4 – Leverage More Cloud Services
This year has been awesome for Cloud services. I know use Office 365 for all my work, Photos are all loaded into DropBox with Carousel and Netflix is how we watch TV. This year: going deeper into Cloud. My goal for 2015 is to move all my data off my local devices/computers.
#3 – Balance Work/Home Life
This is getting easier and easier. It used to be that I had to travel 2 hours to the office each day. Now I work more out of my home office. The goal for 2015 is to use more video conferencing services to keep connected to my teams.
#2 – Code and Learn More Coding
#1 – Read
This is easy, but essential. The digital world changes very fast. Reading each day is the only way to keep on top of all the changes. Spend 30 mins during the day exercising your brain on new Digital Trends.
What will you do in 2015?
Pulling more data from IBM’s awesome stats from Christmas 2014 Holiday Traffic, you can see how Mobile and desktop are now jockeying for our eyeballs.