A trend is defined in Merriam-Webster as: a general direction in which something is developing or changing. The following chart is from Business Insider “The Future of Digital“, an annual peak at where the tech industry is and where it is going. It is a brilliant PowerPoint. There are few slides I’d like to focus on.
Digital is a Trend that is here to stay
Do you have a computer, phone and a tablet? My guess is you do. Will you be getting a smart car, smart watches and smart clothers? The knee jerk answer is “probably not”, but I am here to tell you that you are wrong. The trend is clearly showing that you will buy smart-everything. Why? A simple reason: price. Let’s take Tablets. The iPad shipped in 2010 as a premium device. Today, you can pick up really great tablets for $99. The price is free-falling. Companies such as Amazon have come to realize that the value is not in the Tablet. The value is in the services that are delivered to the tablet. Why pay the cable company $100 per month, when you can get Netflix for $8.99/mth on your one-time investment of a $99 tablet?
We are spending more time using our Devices
This is no surprise, but the trend for how we use our devices vs. how we use traditional media demonstrates that we LOVE our devices. All traditional media is falling but device usage is skyrocketing.
There are a number of other areas worth checking the BI deck:
Android now dominates as the top computer platform
2015 is almost here, so it is that time of year where we must all dust of our crystal balls and gaze at the future to make predictions for what is coming. So, with that said, here are my Top 5 predictions. As always, let me know what you think in the comments below.
Number 5 – Apple Watch
OK, so this one is a no-brainer. We all know that Apple will be launching a Watch in early 2015 (probably around March) but what we do not know is how people will respond to the new Apple Watch as they start to use it. Will consumers scream and shout about the supposed 1-day battery life? Or, will Apple Watch be the first truly successful Internet of Things device?
Number 4 – Android Fragmentation will get better
There is nothing new about the fragmentation of Android. Part of the deal Google proposed with Android is that carriers to modify it (some have made such modifications that it is not really even Android anymore, as seen with Amazons Fire OS). Google does recognize, however, that a solid foundation of one OS makes a lot of sense. Apple currently enjoys an install base of 65+% all using the same version of iOS 8. Android 5.0 will look to make the same types of gains Apple already enjoys. Part of this is breaking out core apps that can be updated without a full OS update. The second part is the adoption of Material Design, Google’s interactive design metaphor and style guide. Expect Android 5.0 to be a solid foundation for a single Android base.
Number 3 – iOS 8, iPhone 6S, blah-blah-blah
Guess what? There is going to be another update to iOS 8 – and it will come in September. ‘Nuf said.
Number 2 – Social Media turns into a 3 horse race – Facebo0k, Twitter and LinkedIn
We are already seeing it happen: new social media companies are being bought by the incumbent leaders. The three main leaders tackle three different consumer needs: life, news and business. They will get really big in 2015.
Number 1 – Technology continues to fall in price
My top 2015 prediction is the continued drop in price for technology. This will be seen in all sectors: cloud will continue to fall in price (some might say “free fall”); smartphones and tablets will become almost free; and apps will plummet in $0. What will increase in price is the ability to have smart teams tie all of these services, APIs and technologies together.
There you have it. My 2015 predictions. What are your thoughts for 2015?