Your site’s performance is all the matters

Websites live and die by their performance which, roughly translated, equals speed. There are some ways you can you can test your site’s performance. They include:

What you will find when you run your reports is that performance comes down to the following:

  • How fast are your server and it’s connection to the Internet?
  • Are you using image compression?
  • Are you using CSS, JavaScript and HTML minify techniques?
  • Does your JS come at the end of the HTML document?
  • Are you using BrowserCache techniques?

Web Content Tools such as WordPress often come with Plugin technology for easy site extensions. Use the Plugin Directory for WordPress to search for extensions. You will be surprised how many plugins already exist to speed up your site immediately. 

This evening, I used the site performance tools above, added a few plugins and changed the grade from a terrible “F” to an “A” for load time. Not bad for one hour of work. The result: the site loads in under 2 seconds and I can focus on sharing UX stories.

In many ways, the speed of your site is all that matters. If your site does not load, then you will lose your customers. I don’t care how nice your site looks. You have 3 seconds to win your customers. You will lose 50% of the people visiting your site if it takes more than 3 seconds to load. So, do yourself a favor and run the reports above, use the feedback as a checklist to fix your site and begin investing in a few plugins.  The goal is to keep your customers.

Guest Article: Why Tablets are a Must in the Classroom

Ask any teacher to describe the children or young adults in a classroom, and that teacher could likely give you a different trait of every child. Some may be self-motivated, while others are still learning to gain confidence in the classroom. Some may lag behind in reading skills, while others may need polishing in math. There is simply no one-size-fits-all student, which is why teachers know there is no one-size-fits-all way of learning.

To that end, educators have gotten remarkably creative at adapting learning goals to learning styles and types of kids. They individualize as much as they can within the structure of the classroom and the confines of the school day. And when they can’t fit it in, they have another tool at their disposal: smart devices, or tablets.

Tablets are inventive as classroom solutions in a variety of ways. For starters, they’re enabling teachers to do what’s called “flipping” a classroom.

Flipping a classroom changes the traditional dynamic—teacher at the front, lecturing, trying to keep everyone interested. Instead, they provide parts of a lesson or pieces of learning online, either through lessons they’ve created or those that they’ve chosen. Kids can then listen to and learn from those lessons outside of the classroom, and the teacher can use in-person time to answer questions. Many teachers say it increases engagement and helps them provide necessary resources, too. And for kids, they can watch—and re-watch—lessons until they get it fully.

In addition to flipping classrooms, tech such as tablets helps students focus on skills that may be particularly difficult for them. For example, if they’re playing catch-up in math, they can study lessons that help them stay even with the rest of the class.

Kaylee White
Ghergich & Co.

Want to learn more about how tablets are changing the nature of how students learn and teachers teach? This graphic is a good place to start.Tablets in the Classroom

31% of all online sales are now from Mobile devices

Mobiles sales are on a tear. The 2016 Holiday season saw more than $24 Billion in sales from mobile devices from Nov 1 through Dec 20. This is an incredible number as it accounts for 31% of the $79 Billion spent online. In other words, 1:3 people now buy from a phone vs. a PC. The data is from Adobe’s report that tracks sales for the top 100 online retailers (link).

Key data points include:

  • Total Online Sales: $79.2B
  • Total Online Sales Growth: 10.7%
  • 49 out of 50 days have resulted in over $1B in revenue
  • Desktop Share of Sales: 69%
  • Smartphone Share of Sales: 21%
  • Tablet Share of Sales: 10% 

What is stunning is that Mobile accounted for 28% of online sales in 2015 and only 19% in 2014. The trajectory is clear: Mobile will likely hit 33% of online sales in 2017 and 35+% in 2018. 

The Challenge for Online Sales

The challenge for retailers is now complicated. On the one hand, you must continue to support traditional PC commerce, but on the contrary, you must also support the emerging trend for mobile commerce. An interesting data point missing from Adobe’s report is the number of sales driven by platforms such as social business. While social commerce, a new channel where the consumer buys from a chat app such as Facebook Messenger, is new to the USA, countries such as China are now masters of social buying. 

Digital Commerce Fragmentation will likely be the buzz words that describe online sales over the next few years. How do you plan to address this thorny issue?

Guest Article: Deep into the 1 Page Design

The one-page website design is one of the most popular trends in 2016. This trend has  eliminated the double sidebars, increased white spaces on the page, and has a different showcase over all. The one-page website design has become very popular. Well ranked companies are using this design. It showcases a product perfectly on the page, but has some minor faults that can be corrected and adjusted.

View of the Page

The one-page design goes from top to bottom. It has a vertical view on the eye.

The multi-page website design has a side to side movement and nowhere to go vertically down the page in the same depth as the one-page design does. So the multi-page web design is known for a more horizontal view.


The one-page web design has the benefit of having everything all on one page. This is perfect for a product showcase and it will please a viewer when getting onto the page as it has everything that they need to see about the website all on one page.

Where it Backfires

Although the one-page design has this great showcase, it goes into some troubled waters when it comes to SEO.

In a multi-page website design a developer creates a Index.php,About.php,Product.php, and Contact.php.

The developer in a multi-page website design has the power and ability to optimize all the pages listed above. So the about.php will have its own description and will get listed on google as the about page of the company website.

In a one-page website design, you can see everything all on one page and there is really no room for optimization there. This is one of the biggest cons for the 1-page web design.

Small Fixes

A small fix for the one-page design would be creating different landing pages in a vertical format. This would keep the 1-page design and leave every page for the room to optimize.

Why Some Companies Use It

The 1 Page design is a new trend,but also great for a showcase. Some companies like the effect that it creates when a view gets on their websites. Being that everything is showcased, the meaning of their website will come across very easily. This is one of the main reasons why some companies are still using the 1-page web design.

Our Choice

When going head to head with the 1 page vs the multi-page web design, we have to select the multi-page for proper design along with SEO and the 1 Page design for popularity. Although there are small things that can be done to correct some faulty occurrences on the 1-page design, the multi-page is ultimately better for a website search engine optimization.

About the Author:

After graduating school with a degree in Computer Engineering, he knew that design was his passion.Andy is a pro website designer at

User Experience Design Tips you need to know for 2015

User Experience Tips
2015 is here! What do you need to be successful this new year? Here are five areas that I am focusing that I want to share with you:

Tip Number Five: there are a lot of screens

This will come as no surprise if you read any of my blogs but you will know that I’m a huge fan of multi-screen design. If you have not already started creating multi-screen design for phones, tablets and traditional computers then you’re missing out on a huge market. The phrase that has become the dominant phrase for 2014 is responsive web design or RWD. Responsive Web Design refers to creating a single page scales to different screen size. It’s really important as we start seeing huge number of screens entering our lives including new platforms such as television cause and smart watches that we learn more effective ways of creating design that is optimized for the experience.
Design for Lots of Screens

Tip Number Four: native mobile and mobile web are different

So I’ve been around the block a few years and I’ve seen a lot of trends come and go, one of those was  websites back in the 1990s. Was the first thing that we did? We took printed materials such as three-page fliers and put them on the web. Guess what? Those first Web sites stunk! Taking one medium and forcing it into another doesn’t work. The same is true in subtle ways between native applications and the mobile web. A native application is a solution that takes advantage of the hardware, SDKs and features on your smart phone/tablet. Creating a mobile optimized website is something you do need to do because so many of your customers come to your website from a phone or tablet but expect experience to reflect the same kind of content found on a traditional website. The two are not the same. Does this mean you need to choose between having a native app and I mobile optimized website? No, it means you need to have both.
Mobile Web and Native App

Tip Number three: icons matter

Over the last year has been a growing trend where we use icons to replace images and text to drive action on a site. You will see that happening more and more during 2015. Icons can be used in many ways such as
  • Image replacements
  • App icons
  • Infographics
  • Sprite sheets
  • CSS styles
Check out the link for icons that Google has released as part of that new Material Design metaphor.
Material Design Icons

Tip Number Two: use cloud services

To make life easier for yourself use the many great cloud services that are available such as Adobe Creative Cloud, Dropbox and Office 365. These services will make it easier for you to communicate with your customers, build better solutions and deliver apps to a broader range of consumers.
Adobe Creative Cloud

Tip Number One: experiences change

2014 can be seen as a banner year for experience design. Google with the release of material design has finally embraced a concept that Microsoft and Apple have been promoting for several years: design and experience matter! Expect these three companies and many more to refine and extend the science and psychological impact that experience design has when influencing. 2015 is looking to be a truly exciting year as a UX designer.
User Experience Design

Christmas Day Browsing Dominated by Mobile

A Mobile Christmas

I hope you had a great Christmas. Guess what? Mobile did, too. The following stats are pulled from IBM’s Marketing Group. They reflect the continued surge for consumers using mobile as tool for buying and transacting online.

Christmas Day saw strong mobile sales. Here are the key Christmas Day 2014 trends reported by the IBM Digital Analytics Benchmark:

  • Online sales were up 8.3 percent over the same period on Christmas Day 2013
  • Mobile traffic accounted for 57.1 percent of all online traffic on Christmas Day, an increase of 18.6 percent YoY
  • Mobile sales accounted for 34.8 percent of all online sales on Christmas Day, an increase of 20.4 percent YoY

Let’s take a closer look at the key drivers behind these early Christmas Day trends:

  • Consumers Cash-In on Online Bargains: Average order value was $100.33, up 6.2 percent over 2013. Shoppers also purchased an average of 3.5 items per order, down 1.4 percent.
  • Smartphones Browse, Tablets Buy: Smartphones drove 40.6 percent of total online traffic, more than two and a half times that of tablets, which accounted for 15.9 percent of all online traffic. However, tablets are winning the shopping war. Tablet sales accounted for 18.4 percent of online sales, compared to smartphones, which accounted for 16.3 percent of total online sales, a difference of 12.4 percent.
  • The Desktop is Not Dead: Even as mobile shopping continues to grow, many consumers chose a more traditional online experience. Desktop PC traffic represented 42.6 percent of all online traffic, and 65.2 percent of all online sales. Further, consumers spent more money on their desktops with an average order value of $107.72 compared to their mobile devices at $88.70 a difference of 21.4 percent.
  • Apple iOS vs. Android: Apple iOS once again led the way in mobile shopping this holiday season, outpacing Android across three key metrics:
    • Average Order Value: Apple iOS users averaged $97.28 per order compared to $67.40 for Android users, a difference of 44.3 percent
    • Online Traffic: Apple iOS traffic accounted for 39.1 percent of total online traffic, more than double that of Android, which drove 17.7 percent of all online traffic
    • Online Sales: Apple iOS sales accounted for 27 percent of total online sales, nearly four times that of Android, which drove 7.6 percent of all online sales
  • Facebook vs. Pinterest: As marketers continue to rely on social channels to drive brand loyalty and sales, IBM analyzed trends across two leading sites, Facebook and Pinterest. Facebook referrals drove an average of $89.80 per order, while Pinterest referrals averaged $99.86 per order.