Should behavior change how we develop the digital tools we use everyday. Consider the following, my typical day: This morning my phone woke me up. I reached over and turned off the alarm (it plays the Mission Impossible Theme song – setting the alarm seems so funny each night, but not so much in the […]
Category: Strategy
Business First, Mobile Second Strategy
The path to defining a digital strategy begins with understanding the needs of your organization, your future vision, and how mobile and digital solutions can increase value to you, your partners and other key stakeholders. When you have a full understanding of your business landscape, you can start to develop a mobile and digital roadmap […]
Digital Strategy and it’s four different approaches – Technical, Engagement, Sales & Workforce
Digital Strategy is something we are all thinking about. Our worlds are tightly connected with technology – from smartphones, tablets, PC, Smart TVs, wearable devices and connected vehicles – and our highly connected world is providing opportunities to deliver new ways to service our customers. So, let’s build a digital strategy, right? What I have found, […]
The Digital Consumer and how many hours we spend on devices
The Digital Consumer is a term being used to describe people who shop, watch and interact their world with smartphones, tablets and smart TVs. Nielsen, the God Father of TV ratings changed their tracking mechanism a couple of years ago to include devices and social media to add some hard numbers against our perception of […]
5 App Design Lessons you can learn from Flappy Bird
Admit it. Over the last few weeks you have been hooked on a simple and frustratingly annoying game called Flappy Bird. Don’t worry, there are several million other people who have installed Flappy Bird and also share in your pain. Today, however, marks the end of an era (all be it a short era measured […]
Mac Turns Thirty
Apple’s Mac turns thirty and to celebrate Apple did a few very cool things. First, you have to remember that Apple is not a company that sets out to celebrate its past. Apple is a company that celebrate the “now”. You never hear Apple talking about future products – they simply want you to get […]
Is iBeacon the Future of Retail?
Apple pulled a fast one when they release iOS 7: they activated a BlueTooth LE sensor (known in the Apple Marketing world as iBeacon) on all iPhone4S+ and all iPad3+. That’s tens of millions of devices now running iBeacons. So what? What is iBeacons? It is a low-frequency transmitter that is hyper aware of your […]