Predictions for 2015

5 Digital Predictions for 2015

2015 is almost here, so it is that time of year where we must all dust of our crystal balls and gaze at the future to make predictions for what is coming. So, with that said, here are my Top 5 predictions. As always, let me know what you think in the comments below.

Predictions for 2015
Predictions for 2015

Number 5 – Apple Watch

OK, so this one is a no-brainer. We all know that Apple will be launching a Watch in early 2015 (probably around March) but what we do not know is how people will respond to the new Apple Watch as they start to use it. Will consumers scream and shout about the supposed 1-day battery life? Or, will Apple Watch be the first truly successful Internet of Things device?

Number 4 – Android Fragmentation will get better

There is nothing new about the fragmentation of Android. Part of the deal Google proposed with Android is that carriers to modify it (some have made such modifications that it is not really even Android anymore, as seen with Amazons Fire OS). Google does recognize, however, that a solid foundation of one OS makes a lot of sense. Apple currently enjoys an install base of 65+% all using the same version of iOS 8. Android 5.0 will look to make the same types of gains Apple already enjoys. Part of this is breaking out core apps that can be updated without a full OS update. The second part is the adoption of Material Design, Google’s interactive design metaphor and style guide. Expect Android 5.0 to be a solid foundation for a single Android base.

Number 3 – iOS 8, iPhone 6S, blah-blah-blah

Guess what? There is going to be another update to iOS 8 – and it will come in September. ‘Nuf said.

Number 2 – Social Media turns into a 3 horse race – Facebo0k, Twitter and LinkedIn

We are already seeing it happen: new social media companies are being bought by the incumbent leaders. The three main leaders tackle three different consumer needs: life, news and business. They will get really big in 2015.

Number 1 – Technology continues to fall in price

My top 2015 prediction is the continued drop in price for technology. This will be seen in all sectors: cloud will continue to fall in price (some might say “free fall”); smartphones and tablets will become almost free; and apps will plummet in $0. What will increase in price is the ability to have smart teams tie all of these services, APIs and technologies together.

There you have it. My 2015 predictions. What are your thoughts for 2015?


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